If you are a frequent visitor or member of sites like 'delicious', 'Reddit', 'Digg', 'Propeller' etc then you are a social bookmarker. Social Bookmarking is nothing but recommending web pages of common interest with other interested users to make them aware about the same.
Although these sites are gaining popularity, as a Web user and a Business user of the Internet one needs to know if these sites actually give you enough income. To understand this we need to compare a bookmarking site with any Search Engine. Google, Yahoo and other such tools have been around for a longer time than bookmarking sites. This gives them an edge. However, a bookmarking site gains its traffic through audiences that are dedicated to a particular field or subject area. This is different from a Search Engine where the results are displayed according to the number of hits and may not be able to give the targeted web- public the correct results. With the use of key words or 'tags,' any person can safely browse the desired site instantly. Hence the time factor is an asset to the bookmarking sites. The Targeted and structured set-up of these sites allows it to beat any search engine.
Another area that needs to be highlighted is that these sites also post the most popular contemporary links and allows easy access to RSS feeds as well. The recently added lists is a separate set of lists that shows you varied topics and allows you to know about those topics which are added by other users. It works as a perfect portal for meeting like- minded people and make friends with them. This can help steer new audiences to the sites. The traffic automatically increases through the approval of the general audiences. Remember, the people like simplicity at all times. The trick is to convey the message without using any flowery language that will only arouse the interest of the elite audience. If your aim is to achieve success in this field you have to work on gathering audiences from all walks of life. Your sites must interest even those who are uninterested in the topic you deal with. This will give rise to the increase in endorsements by the members of the public.
Social Bookmarking thus plays multiple roles in Research and building social communities based on common interests and is a good source for traffic.
